3 lessons on political digital communication from Digital News show - (3 lecciones de comunicación digital en política)
Digital News has produced a short video compiling digital communication lessons for political campaigns. VoteAdvice findings were used to sum up lesson number 3, referring that social media is not the best way to involve youngsters in politics yet. Digital News' lesson concludes: even if you know where is your target audience, you still need to learn how to communicate with it.
The Spanish audio explains: "The research group VoteAdvice whose aim is to investigate how new technologies and social media influence political and social behaviour has published a report based on the participation of people between 18 and 25 years old during the UK election. The conclusion confirms that even when youngster are the main users of social media, they do not use it to express their political opinions"